An experienced product designer who blends creative, strategic, and technical expertise to solve complex problems.

Background

Over a decade of experience across a variety of domains

Sales and e-commerce

From growing small businesses to a bespoke platform for a national retailer.

Enterprise SaaS

Content management, case management and workflow tools.

Booking engines

Holiday search and booking experiences for multiple leisure and tourism brands.

Mobile apps

Consumer mobile apps across different platforms and diverse industries.

Digital marketing

Highly-optimised marketing and campaign websites that drive business metrics.

AI and biometrics

AI-powered identity verification mobile apps and web platform.

Expertise

A T-shaped skillset

I always invest time to learn adjacent skills for the context of a role. This hugely benefits collaboration and has given me a versatile set of skills to bring to the team.

Product Strategy
Experienced enough to contribute
Brand Strategy
More than experienced enough to contribute
User Research
Nearly experienced enough to lead
UX Design
Experienced enough to lead
UI Design
More than experienced enough to lead
Front‑end Dev
Experienced enough to lead
UX Writing
Nearly experienced enough to lead
Graphic Design
More than experienced enough to contribute
Digital Marketing
Experienced enough to contribute

Case studies

Design that delivers

0 to 1 design of large, complex internal system

How I designed a Case Management System that would provide reusable capabilities and could be easily scaled across multiple business areas.

Read project overview
UI examples of a Case Management System
  • Boosting team efficiency with workload dashboards

    How I enabled caseworkers to manage their workload and provided management with actionable insights to inform resource decisions.

    View case study
  • Using automation to remove unnecessary manual input

    How good design thinking led to the creation of one of the product’s most successful and most-loved features.

    View case study
  • “What if we approached this a different way?”

    How my rethinking of the requirements reduced complexity and removed friction from the user experience.

    View case study

Increasing conversion rate for new policy sign-ups

How I tackled a customer acquisition problem with a redesigned journey that reduced time on task and maximised conversions.

View case study
UI examples of a pet insurance user flow
Testimonial

“It’s been amazing to work with Andy and to have a mentor who understands the practice of design. Having access and support from someone in his position has been invaluable to me.”

— Milli, Interaction Designer at Viable Data
Writing
Design for all: How embracing design variations can make your product more inclusive
Read my article on TechUK

Contact

Give me some new problems to solve

An experienced Product Designer looking for a remote full-time position that will bring new challenges and opportunity for growth.

Send me an email

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